Honda’s Green Path Initiative
Honda makes affordable, efficient and intelligently-designed vehicles, across a lineup with significant breadth and diversity. Some of their vehicles are the best-made on the road today. And they makes a lot of vehicles, over a half million a year in the United States alone.
That kind of operation is going to generate some waste and potentially a sizable carbon footprint. Yet Honda has always been mindful of the impact their operations have on the environment. Their most recent campaign, called the Green Path Initiative, represents their latest effort to ensure that they are doing all that they can do.
The initiative can be boiled down to a voluntary goal Honda has set: “to reduce its total GHG emissions by 50 percent by the year 2050.” In a way, Honda is simply continuing to set an example for other large companies, the way they did back in 2006 when they were the first auto company to announce emission reduction targets of their own accord.
The initiative involves a thorough analysis of where the waste comes from, how to reduce that waste and also to encourage Honda dealers to sign up for Honda’s Green Dealer program.